Cyberchondria population is growing steadily

Posted on August 1, 2007
Filed Under Healthcare |

Population of Cyberchondria, fictional country populated by “cyberchondriacs”, has reached 160 million, from 136 million in 2006 and 117 million in 2005 — according to latest poll of Harris Interactive. Cyberchondriacs are U.S. adults who have ever searched for health information online. Looking up for symptoms on the Net in attempt to perform a self diagnosis has become common practice, sometimes even successful. Online medical reference services are known cash caws of Internet, but Harris Interactive poll provides interesting insight into really tremendous opportunities in Cyberchondria - that country may be fictional but the market size it represents is very real and measured in billions.