Neo Advertising Guide

Posted on April 26, 2007
Filed Under Emerging Technology, Online Tools, Venture News |

Time-sharing concept finally found its way into advertising. We have added today to our guide Adicate.com, Norwegian startup, introducing hourly-based advertising, sellable directly from publishers’ site. Only high traffic sites (more than 100,000 visitors weekly) are eligible for this service.

We have also added two advertising widgets of Tumri.com and Mpire.com, discovered by Techcrunch - Attack of the advertising widgets

Adify
Roll your own network - Adify offers platform to run ad network under publisher’s own brand. Adify takes 20% - 30% cut.
Admob
Online marketplace for ad dilivery to cell phones. The market for mobile advertising is posed to grow exponentially.
spotrunner
Spotrunner takes the pain out of placing 30 second TV spots on local TV networks. Spotrunner even offers prefabricated easily customized spots for all occasions.
Spotrunner really succeeded in breaking perception that TV advertising for small business is pain in the ass.
Vitrue
Platform for consumer brand engagement that allows to upload and share user generated videos promoting brands. Still beats me what is user motivation to do such thing?
Turn
Pay-per-action advertising - that says it all. Hurry up before Google has not rolled out AdSense Pay-Per-Action.
Federated Media
Fast-growing network of author-driven websites including Techcrunch, Venturebeat, Boing Boing and Dooce. If you want educated tech savvy crowd, you are in the right place.
Podbridge
Podbridge inserts dynamic ads into podcasts. If you want to target teenagers (these teens, sleeping with their ipods, spend about $5 bln online in a year), Podbridge is must.
mochila
Mochila enables websites to add articles from primary content producers for free with advertising embedded into articles.
Target Spot
TargetSpot’s platform allows advertisers to create, buy and place their own advertising messages within streaming radio. TargetSpot model is very close to that of Spotrunner.
adicate
Adicate.com, Norway-based startup, allows publisher to sell hourly based advertising directly from site. Now we have hourly based advertising in addition to CPC, CPM, cost-per-action models.
tumri
Product offer widget.
mpire
Product offer widget.

Now is high time to appreciate variety of new advertising concepts, models and platfiorms. Good old 30 second TV ad spot is no longer the only media delivering the undivided attention of the US buying public. New advertising comes in many forms and shapes, with new delivery channels like mobiles and ipods, with sniper targeting niche audiences and with more control in publisher hands.

This posting will be constantly updated .

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One Response to “Neo Advertising Guide”

  1. Advertising War | Venture Itch on April 30th, 2007 3:16 pm

    [...] Adify, Admob, Spot Rnner, Vitrue, Federated Media, Target Spot, Turn, Mochila and Podbridge (see Neo Advertising Guide). Who buys whom? Bets are accepted. Sphere: Related [...]

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