Measuring Efficiency of Email Marketing Campaign
Posted on December 14, 2007
Filed Under Venture News |
Two metrics are used to measure efficiency of email marketing campaign:
- Open rate is ratio of emails opened (less emails bounced back) to emails sent. Number of emails opened is measured by placing an image inside email newsletter which works as a counter. Average open rate is about 15%.
- Clickthrough rate is ratio of clicks on link within email newsletter to number of emails opened. Average clickthrough rate is about 3.5%.
If you send about 100,000 emails, about 15,000 is about to be opened. That should bring about 500 - 600 visitors to your website.
Email Marketing Service Providers:
- Constantcontact.com
- Icontact.com
- Arrowmail.com
- StreamSend.com
- VerticalResponse.com
- EmailLabs.com
Comments
Leave a Reply
Recent
- Epigenetics Startup Completes $22 Million Series B Funding Round
- Commercializing Personalized Health Technology Solutions: Healthrageous Secures $6 Million Series A financing
- SiliconBlue Technologies, the Programmable Logic Start-up, Completes $15M Financing
- ContactPro.com - a dysfunctional email marketing service
- 1and1 Webmail is Chronically Down
- MOLECULAR BIOMETRICS CLOSES $12.5 MILLION SERIES B EQUITY FUNDING
- ATI Radeon™ E4690 MXM Delivers High-Performance Graphics
- QD Vision, Solid State Lighting Developer, Receives $3 Million Funding
- Cloud Computing Made Real: New Ubuntu 9.10 Server Edition
- Bioplastic-Producing Tobacco Crop
Categories
Feeds
- U.S. Military Unmanned Aerial Vehicles (UAV) Market Forecast 2010-2015
- Deep Packet Inspection (DPI): U.S. Government Market Forecast 2010-2015
- Virtual Conference & Trade Show Market Forecast 2010-2015
- Worldwide Defense High Performance Computing (HPC) Market Forecast 2010-2015
- U.S. Government Wireless Voice and Data Spending Forecast 2010-2015
- U.S. Federal Cybersecurity Market Forecast 2010-2015
- U.S. Federal IT Market Forecast 2011-2015
- U.S. Federal Cloud Computing Market Forecast 2010-2015
- Global Pandemic Influenza Preparedness Market Forecast 2010-2015
-
Archives
-
Blogroll
Featured Reports
|
|
Machine Translation |
